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“I think I just peed myself,” says Kevin, after taking a pea bullet to save Katie. Adam Zavalis, Marketing Director at Aldi UK, said: “We launched Kevin last year with the line, ‘heroes are grown, not born’. Our customers took him to their hearts and enjoyed watching his escapades in the run up to Christmas.“We just had to bring him back again this year to help showcase our latest show-stopping festive range.
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(Not nut roast.) In chaotic Christmas scenes that will be familiar to families of all kinds, you can’t help but look forward to the big day upon watching the ad.
The pared-back soundtrack of Shakin’ Stevens’ Merry Christmas Everyone is rather beautiful too.
Let’s hope Katie the Carrot loves Kevin as much as we all do.” The first big brand to launch their Christmas advert this year is Asda, whose 2017 advert offers an insight into their “Imaginarium” - or Christmas workshop.
As we follow a young girl and her grandfather around the factory, viewers are meant to be discovering the secrets behind Asda’s festive ranges.
Murray explains: “Earlier in the year we held sessions with our customers to get feedback on our Christmas range.
As we talked to them about Christmas we could see how much joy and happiness planning their Christmas brought them – we knew we wanted to reflect that in our ad.
We want our customers to know that however they choose to do Christmas, and no matter what they need, we can help - Everyone’s Welcome at Tesco.
“As part of our campaign this year, we're delighted to work with our long-term charity partners Fare Share and The Trussell Trust to donate £1 for every fresh turkey purchased to help feed people in need this Christmas – it’s another little help for our local communities at an important time of year.” Kevin the carrot is back, and this time, he’s finding love.
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