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The result, Dhaliwal said, is “a really rich graph of what their intentions are.”“That’s our secret sauce,” he added.

The app also allows users to integrate their Linked In and Instagram accounts in their profiles to build a richer picture of both their professional and social interests.

I experienced some of that confusion while trying to set up a time to speak with Dhaliwal, and I corresponded with his assistant, who signs her emails Amy Ingram.

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The app works like this: when someone downloads the app, it asks for access to some of the individual's Facebook data, such as job, location and age.

Tribe then asks for information on the user's denomination as well as the denomination they prefer in a partner, their favorite first date activity (coffee, drinks or dessert), and how far away a potential match can live.

Unlike popular dating apps such as Tinder, Ackerman, 44, insists that Tribe is “specifically not a hook up app; it’s about making real connections.” It's also different from predecessor JDate in a number of ways."JDate is primarily a website, and charges users a monthly fee to use it.

We have a free app," Ackerman said."On top of that, we have a feature — the ' Ask Out' option — that's unique to Tribe. That's what makes us different, and that's why we're here," he said.

The app inserts all of this information into an algorithm and then produces 18 matches each day.

This match limit, Ackerman says, is meant to encourage Tribe users to take the time to really check out other users and be more thoughtful in their search for love.“It’s a dating app to end all dating apps because people actually go on dates,” Ackerman said.

Shalom and Dil Mil rely on algorithms that suggest matches based on user behavior and data, so that people are more likely to see profiles that are to their liking.“We think we definitely have a better product and the back-end technology stacked to actually match people based on data,” Dhaliwal said.

“We do a lot of work in making sure our algorithms are set up in a way that actually results in people matching with people they end up marrying one day.”The app takes into account both external data, such as users’ social media profiles, and behavioral data, like how users have interacted with others on the app, in order to make connections.

It has some 15,000 active users from its beta mode run.“What we’ve done from a branding perspective — we’ve placed ourselves very strategically right in the middle of the spectrum, where people are coming to our product to get a longer-term, higher value relationship,” said Mudit Dawar, vice president of growth and marketing.

The team picked Shalom because of its meaning (both hello and peace in Hebrew) and because it’s “a word that every single Jewish person understands,” Dhaliwal said.“We solved a problem in that market where there wasn’t a user-friendly tool that was up to the times in terms of how the youth and our generation is using technology to find potential partners,” Dhaliwal said.

Users can access Shalom both by downloading the app from the Apple Store and Google Play Store, as well as through Facebook Messenger.

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