Online dating statistics 2012

Why settle down when a better match is just a click away?And where is the incentive to work through relationship difficulty when it’s so easy to access alternatives?

In 2012, a meta-analysis of online dating research by five U. do not always improve romantic outcomes; indeed, they sometimes undermine such outcomes.” The report continues: “By suggesting that compatibility can be established from a relatively small bank of trait-based information about a person—whether by a matchmaker’s algorithm or by the user’s own glance at a profile— online dating sites may be supporting an ideology of compatibility that decades of scientific research suggests is false.” Still, the now-ubiquitous smartphone promises more of the same—with the addition of GPS technology and social network integration.

S.-based psychologists concluded just the opposite: “The ways online dating sites typically implement [their] services . The search for mates (or the temptation to search for mates) will soon be mobile and transparent, and it will be constant.

At a press launch, Facebook reps showed off the new product, explaining that it could be used to search for restaurants, or for job recruiting.

At one point, a Facebook employee stood to demonstrate a search for “friends of my friends who are single and living in San Francisco.” And that’s when Facebook entered the online dating game, doing away with what was, until now, a fragile divide between quotidian online activity and the act of browsing for potential mates.

Online dating sites offer a panacea: a soulmate whose interests, background and disposition are congruent with ours.

And they share some common conceits: that similarity is good for a relationship, and that mathematical algorithms can predict compatibility.

By 2009, that number had grown to around 20 per cent for heterosexual couples, and 60 per cent for same-sex matches.

An estimated 30 to 40 million North Americans now use online dating sites.

A new book by journalist Dan Slater, , argues that something momentous and irreversible has happened to modern-day dating and relationships.

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